Digital Marketing & E-commerce

Badges

Module 1: Map the Ground You're Standing On
Module 2: Get Found
Module 3: Write Email People Open
Module 4: Design It Yourself
Module 5: Run Your Social Presence
Module 6: Open the Shop
Module 7: Read the Numbers
Module 8: Keep the Customers You Win
Module 9: Write Words That Work
Module 10: Plan Content That Lasts
Module 11: Borrow Someone Else's Audience

Complete a module to earn your first badge.

This is a self-built course, modelled on the structure of a professional certificate but expanded with the tools I actually want to learn. It runs entirely in the browser. There is no account, no server and no cohort — your progress, quiz answers and written reflections are stored in this browser and nowhere else.

The point is not to read about marketing. Every tool module ends with you logged into the real product, on its free tier, doing one concrete thing to a site or a business you actually own. The reading exists to make that half hour count.

Learning objectives

By the end of the course you will be able to:

Explain how digital marketing and e-commerce fit together, and place any activity on the marketing funnel.
Run a basic SEO audit of a site you own, using Search Console, Semrush and Ahrefs.
Plan and write an email campaign, and choose the right platform for the job.
Produce your own marketing graphics without a designer.
Schedule social content and track leads in a CRM.
Stand up a working product page on a hosted e-commerce platform.
Read an analytics report and say what it means for the business.
Write headlines, calls-to-action and blog structures that hold attention.
Judge an influencer or affiliate partnership on its numbers rather than its follower count.

How this works

Every module has the same five parts

Learning objectives, a lesson, hands-on tool missions, a quiz, and a recap. Same shape every time, so you always know where you are.

Missions are real, not simulated

Each tool lesson links straight to that product’s free tier and asks you to do one specific thing there. No sandbox, no screenshots to imagine.

Quizzes grade themselves, reflections do not

Multiple choice, matching and ordering questions are checked instantly with an explanation. Reflection questions are yours to answer honestly — they save as you type.

Nothing is submitted anywhere

Checkmarks, answers and notes live in this browser’s local storage. Clear the browser and you clear the course.

Module list

In order. Later modules assume the tools from earlier ones, so the sequence is worth keeping.