Tools
Tool index
Every tool the course touches, with the module that teaches it and a direct link to its free tier.
Canva
canva.com
Design graphics for social, email and ads without design training.
Taught in 04 · Design It Yourself
Visit Canva(opens in a new tab)Mailchimp
mailchimp.com
Email marketing platform with a workable free tier.
Taught in 03 · Write Email People Open
Visit Mailchimp(opens in a new tab)Constant Contact
constantcontact.com
Email platform aimed squarely at small businesses.
Taught in 03 · Write Email People Open
Visit Constant Contact(opens in a new tab)Klaviyo
klaviyo.com
Email automation built for e-commerce flows.
Taught in 03 · Write Email People Open
Visit Klaviyo(opens in a new tab)Hootsuite
hootsuite.com
Schedule posts across several social platforms from one dashboard.
Taught in 05 · Run Your Social Presence
Visit Hootsuite(opens in a new tab)HubSpot
hubspot.com
Marketing platform and free CRM for tracking leads and contacts.
Taught in 05 · Run Your Social Presence
Visit HubSpot(opens in a new tab)Shopify
shopify.com
The standard platform for building an online store.
Taught in 06 · Open the Shop
Visit Shopify(opens in a new tab)Wix
wix.com
Drag-and-drop site builder — simpler than Shopify, less commerce-focused.
Taught in 06 · Open the Shop
Visit Wix(opens in a new tab)Google Ads
ads.google.com
Paid search ads, plus a free Keyword Planner you can use without spending.
Taught in 02 · Get Found
Visit Google Ads(opens in a new tab)Google Analytics 4
analytics.google.com
Tracks who visits your site, where they come from and what they do.
Taught in 07 · Read the Numbers
Visit Google Analytics 4(opens in a new tab)Google Search Console
search.google.com
Shows which search terms already bring people to your site.
Taught in 02 · Get Found
Visit Google Search Console(opens in a new tab)Google Business Profile
google.com
Free listing that puts your business on Google Maps and search.
Taught in 02 · Get Found
Visit Google Business Profile(opens in a new tab)Semrush
semrush.com
Keyword research and competitor rankings in one place.
Taught in 02 · Get Found
Visit Semrush(opens in a new tab)Ahrefs
ahrefs.com
Backlink research — who links to you, and to your competitors.
Taught in 02 · Get Found
Visit Ahrefs(opens in a new tab)Twitter / X
x.com
Short-form public posting — useful for reach and industry listening.
Listed for reference — no lesson of its own
Visit Twitter / X(opens in a new tab)
